CASE STUDY
$15K MRR to $125K MRR in 12 months
How I rebuilt a YouTube growth agency’s operations around one automated system, so its founder could step out of the day-to-day.
$15K
$125K MRR
In 12 months
7+ days
~1 day
Client onboarding
8x+
Growth in MRR
Tens of hours / week
Recurring manual work removed
01 / BEFORE
A year ago, though, the business behind those numbers was held together mostly by Nate himself. He was running sales, hiring, client management, and day-to-day operations all at once, at $15K MRR, with new clients waiting over 7 days to get onboarded through a manual process built on copy-pasted messages sent one at a time.
There was no single system holding the operation together. Client information, project tracking and internal documentation were spread across Google Sheets, Google Docs, Trello and Notion. Most editors and clients were also coordinating over Discord, with no central structure behind it.
02 / THE SOLUTION
I designed a Notion database wired to Make.com that runs the business day to day, cutting tens of hours a week out of manual operational work.
For onboarding, I replaced the manual process with an automated sequence covering the onboarding form, Slack invitation, call booking, internal notifications and client updates. I also moved the operation from Discord to Slack and connected the communication layer with the new operational system.
Once that infrastructure was in place, I took direct responsibility for hiring, client management and day-to-day operations, removing those responsibilities from Nate’s plate.
AT A GLANCE
CLIENT
Content Cash Media
WHAT THEY DO
YouTube growth agency
FOUNDER
Nathan Nkangwen
TOOLS
Notion, Make.com, Slack
TIMELINE
12 months
03 / RESULTS
THE PAIN
Growth capped by manual work
THE RESULT
MRR GROWTH IN 12 MONTHS
Over roughly the same 12-month period, Content Cash Media grew from $15K to $125K MRR, more than 8x.
THE PAIN
The founder is the bottleneck
THE RESULT
NATE, FOUNDER
Nate was able to step out of the day-to-day operation and focus his time on sales and higher-level strategy instead of onboarding, hiring, client management and recurring operational fires.
THE PAIN
Onboarding and ops done by hand
THE RESULT
ONBOARDING, WAS MORE THAN A WEEK
New-client onboarding went from taking more than a week to roughly one day, while the new systems removed tens of hours of recurring manual operational work each week.
Results are specific to this client and period.